CEO + FOUNDER
Sarah Olivia Marketing is named after its owner and founder, Sarah Olivia Hipwell. Sarah credits her entrepreneurial journey to an early and enduring desire to make a lasting impact on others. Following her calling, she created a business model that capitalizes on her strengths: meticulous attention to detail, a tireless work ethic, and a keen understanding of aesthetic appeal.
As a two-time Pennsylvania State Track & Field champion, All-American Athlete, and Collegiate Division I Track & Field athlete, Sarah learned the value of strong leadership and collaboration at an early age. It was not until Sarah experienced a career ending injury that she considered paving her own path founded on creativity, authenticity, and fearless femininity.
Taking what she learned from academics, athletics, and back-to-back sales, marketing, and public relations roles in Philadelphia, Pennsylvania, and London, England, she became a freelance digital marketer offering domestic and global business owners a customized approach to digital brand development. Perhaps what sets Sarah apart most from those in her industry is that she got her start as an entrepreneur at a very young age (21). Sarah became a full-time business owner/entrepreneur while also a full-time student-athlete in college. To date, she brings 4 years of professional marketing & design experience to the table.
Though a native of Philadelphia, Pennsylvania, Sarah now resides in Richmond, Virginia with her regal orange kitty, Gigi and mischievous chihuahua, Louie. Her company’s headquarters is in Shockoe Slip, within the Novel Coworking building. With dual undergraduate degrees from the University of Richmond in Leadership Studies and Business Administration, Sarah found her passion in strategic and creative marketing within the digital space.